Participant Interactions with Artificial Intelligence: Using Large Language Models to Generate Research Materials for Surveys and Experiments

[HTML] Participant Interactions with Artificial Intelligence: Using Large Language Models to Generate Research Materials for Surveys and Experiments

TS Behrend, RN Landers - Journal of Business and Psychology, 2025
Researchers are increasingly exploring the use of large language models (LLMs) to
develop materials for surveys and experiments. However, clear guidance on effective
implementation remains limited. In this paper, we propose a decision-making